Our largest supermarket chain has unveiled it’s last stage of her makeover. Over the last 18 months all the stores have had a make over inside, so now its time for the outside.
The new look was designed by Hulsbosch and ends the current logo’s 21 year reign. According to the creators of the new logo represents
— “W” for Woolworths
— The icon represents “people,” the upper body of a person with outstretched arms — food is energy is life
— The round shapes signify friendliness, humanity, approachability and openness
Now the change will annoy a lot of people but for me the change is very welcome. You see I am one of those people who will shop at a place because it has a nice logo or the interior is welcoming and stylish. I think the new logo will look fantastic lit up at night time on the stores and on the shopping centre signs.
While Woolies is reinventing it’s self Coles’ is becoming less popular with shoppers and is becoming even more ugly. Their logo for this week is just the coles trademark text. Over the last 12 months we have seen the red/orange orb, the tick and the circle, the circle with no tick and a more modern red orb with “coles” in a sainsbury’s style font (the latter was my favourite.) One hopes the woolies relaunch will give Coles a kick in the arse it needs.
